One of the amazing things about living in a big city like San Francisco is that movie studios pander to the city relatively frequently. Growing up in New Albany, Indiana you just didn't have the opportunity to see artists talk about their craft live and in person. So when that happens here, baby-sitter permitting, I jump at the chance particularly when it involves movies.
A few weeks back, the amazing Sundance Kabuki theater hosted a Pop-Up Secret Screening of the new movie Young Adult with a Q&A post with cast and crew. You weren't told what movie you were seeing until you were let in the theater which is kind of exciting but honestly kind of pointless. Cast and crew that were there included Jason Reitman, Diablo Cody, Patton Oswalt, and Charlize Theron. Jason Reitman, the director, explained that they are taking a grass-roots marketing campaign with this movie as it is going to be a tough sell to the general movie going public. It's amazing how much technology has changed in the last few years as he specifically asked the audience to talk about the movie on Twitter. They over-book these screening to ensure a packed house and we were the second to last people to be let in the door...
I agree that the movie is going to be a tough sell as the main character is completely unlikeable. In fact, during the Q&A Charlize Theron said that at one point the director told her to be more "cunt-y." She is that kind of character. The thing that really surprised me was how great Patton Oswalt is in the movie. I found myself waiting for him to show up again when he wasn't onscreen. Not surprising was how entertaining he was during the Q&A. He was incredibly funny and quick-witted.
If you are a filmmaker or a movie-nerd in general these type of events are both entertaining and educational. Lots of talk about the making of the movie and the marketing. Of course there is a lot of self-promotion but that is the point of the screening. Now if my two year old son could start watching himself, I could attend a few more of these events.
*The gorgeous poster at the top of the post was made specifically for this screening and was numbered and handed out to the audience members. Score!
What I've been digging as of late: The Tipping Point by Malcolm Gladwell, Community TV Show